Zindigi wins TAF ‘Public-Private Collaboration of the Year’ Award

KARACHI: Zindigi, powered by JS Bank, has won the “Public-Private Collaboration of the Year Award” at the Tech Advisory Forum (TAF) Pakistan, recognizing its role in advancing Pakistan’s digital agenda.

TAF honored Zindigi for leveraging technology to modernize public services and create measurable citizen impact. In partnership with SBP, CDA and MCI, Zindigi launched initiatives including digital parking, smart airport payments, cashless Sunday bazaars, digital cattle markets, government payment ecosystems, and nationwide Z Pay Raast QR acceptance.

Mohsin Khan, Head of Merchant Channel & Retail Sales, said the award inspires Zindigi to build seamless, inclusive solutions that simplify lives and contribute to a more connected Digital Pakistan.